Paid Traffic Engine
Profitable Google and Facebook ad campaigns engineered for travel offers, built to make you a magnet for your ideal traveler, not just friends and family.
DeliveringBookingsFor TravelAgents
We help travel agents grow and scale with data-backed performance marketing, sales coaching and high-converting funnels.
Free Strategy Call
We don’t just teach you to book travel, we train you to run a business.
As seen in
Our mission
We don’t just teach you to be a travel advisor, we train you to run a business. A business owner, not just a travel booker: one that creates its own demand and books strangers, not just friends and family.
01
Done-with-you
We build your system beside you, not a login and a stack of videos to figure out alone.
02
Systems, not theory
Proven systems and tactics, tested and refined over time, designed for agents, by agents.
03
Proof, not promises
Every method was run live on a real agency first, before we ever taught it.
04
Radical honesty
We tell you to cut our numbers in half before you project your own.
Conversion Funnels
High-converting landing pages and email sequences that turn clicks into consultations, the lead machine, built and launched with you.
Sales Mastery
Consultative selling for high-ticket travel. Submit real call recordings, get line-by-line feedback, until premium stops feeling scary to sell.
Travel-Specific SEO
So clients searching for your expertise actually find you on Google, search built for the travel industry, not generic marketing recycled for agents.
Coaching & Community
1-on-1 coaching, live group calls, and a private community, direct mentorship, feedback and accountability from experienced agents.
The system
you’re ready
Proven growth systems for filling your calendar
Six pillars, one engine. We construct every piece together, review it together, and launch it together, so the machine is yours, and you know how to drive it.
See ifyou’re ready
Our approach
The way we work
No black box. A clear, four-week path from strangers to booked clients, built with you, every step in the open.
[ 01 ] Week
Growth Plan, Workspace
New growth plan
Luxury River Cruises- Ideal client defined
- Unique selling proposition
- Profit targets set
- Brand positioning
- Content pillars
Focus
Pick the lane, own it. Niche clarity beats hustle.
Niche & USP locked
Ideal client profile
Profit targets set
We map your high-ticket niche, your ideal client, and a strategic plan built for profitability from day one.
Result: A clear, written growth plan, and the exact offer you take to market.
Book a free strategy call[ 02 ] Week
Funnel Builder
Lead engine
Build mode- Landing page
- Lead magnet
- Email sequence
- Ad creative
- CRM automation
Status
Engine assembled, wiring the automations.
Funnels built
Ad creative ready
CRM wired up
We stand up your engine with you, high-converting landing pages, funnels, and ad campaigns wired into your CRM.
Result: A live lead machine, ready to switch on.
Book a free strategy call[ 03 ] Week
Campaign Analytics
Live performance
Running- Ad spend · $600
- Leads · 143
- Booked calls · 31
- Cost per lead · $3.85
- Scaling budget
13:1
Return on ad spend on the Ember live build.
Meta ads live
Traffic scaling
Qualified leads
Traffic goes live. Profitable Google and Facebook campaigns start filling your pipeline with qualified travelers.
Result: Qualified leads flowing in, strangers, not just friends and family.
Book a free strategy call[ 04 ] Week
Booked Calls, CRM
This week
Pipeline- Discovery call · Mon
- Itinerary review · Tue
- Proposal sent · Wed
- Deposit paid · Thu
- Follow-up sequence
$100K+
Booked at Ember in the first weeks, from zero.
Sales coaching
Booked calls
Systemized to scale
Consultative sales coaching turns leads into booked clients, then we systematize so it compounds, month after month.
Result: Booked calls on the calendar and a process that repeats.
Book a free strategy callTraffic channels
We turn every channel into booked clients
Acq
Acquisition
Win travelers who've never heard your name.
InstagramTikTokYouTubeGoogleFacebookTravel SEO
Ret
Retention
Turn one-time bookers into loyal, repeat clients.
EmailContentReferrals
The proof
The numbers our agents are putting up, across every client.
Averages across the campaigns we run, not a single lucky month. Agents are booking qualified appointments for $29–$60 and turning them into trips.
$0+
average commission on every trip our agents book
0:1
return on ad spend, 5:1 to 10:1 depending on the agent
$0
average cost to acquire a new client
>$0K
booked at Ember Travel Co., our live case study
“Cut my numbers in half before you project your own. Even at half, run the math.”
We specialize
We build agents into the go-to expert in a lane worth owning, the high-commission niches that compound.
Highest demand01
River Cruises
Europe's waterways and the storybook towns along them, the high-commission sailings clients already dream about.
Premium fares02
Luxury Ocean
Suites, world voyages and expedition cruising to the ends of the earth, premium product, repeat travelers.
Sells itself03
Honeymoons & Romance
Once-in-a-lifetime escapes where clients spend without blinking, and tell every friend who built it.
High-ticket04
Far East & Exotic
Japan, Southeast Asia and the intricate journeys travelers simply can't plan on their own.
Top commission05
Safari & Expedition
Africa, the Galápagos and the great wild itineraries that command the fares, and the loyalty.
Members
Real agents, real outcomes
No rented testimonials. These are members we actually work with, and what actually happened.
Implemented advice from a single coaching call, and went on to earn a feature in Travel + Leisure.
K
Kara S.
Ready Set Booked
Found her niche and a marketing message that finally clicked, backed by SEO training actually built for travel.
S
Sofia Ibrahim
Book With Sofia
Who it’s for
Built for every stage
01
Brand new to travel
You've never worked in travel, but you're driven and ready to launch a flexible career. We guide you from day one.
02
Booking here and there
You're making sales, but not at the level you want. We build the systems that attract better clients and steady income.
03
Experienced, ready to scale
You've got the bookings, now you want leverage. Advanced strategy and mentorship to close higher-value trips and systematize.
04
Ready to go independent
You've worked in travel, maybe as a DMC rep, and you're ready to be your own boss. We turn that experience into a real business.
“We built the academy we wish we’d had when we started.”
Your mentors
Learn from people who've actually done it
Not theory from someone who read about it. Direct mentorship from advisors who book the trips, run the campaigns, and prove the system on themselves first.
Will Lee & Brian Chima · Founders
Will Lee
Co-founder & Marketing Strategist
Travel agent turned growth strategist. Will built Ember Travel Co. from a standing start to $100K+ booked in 30 days using the exact system he teaches, and specializes in river cruises, luxury ocean and high-end European travel.
Performance marketingEmber case studyRiver & luxury cruise
Brian Chima
Co-founder & Mentor
A true craftsman of the advisor's art. Brian has traveled to 43 countries and built a niche in logistically complex international itineraries, especially Europe and Asia, and is just as passionate about mentoring agents as he is about planning the trips.
Complex itinerariesEurope & AsiaAdvisor mentorship
Articles
The blog
The same playbooks we run for members, written down, no fluff, built for travel agents.
#Marketing4 min read
Facebook Ads for Travel Agents: Understanding Meta’s Algorithm and Audience Targeting in 2025
WL
Will Lee
Founder
#Marketing8 min read
The Complete Guide to Meta Ads for Travel Agents: How to Get More Bookings in 2025
WL
Will Lee
Founder
#Sales6 min read
The Complete Guide to Boosting Your Travel Agency Sales: From First Contact to Loyal Client
WL
Will Lee
Founder
WL
Got a question? Will reads these himself, ask whether the Academy is a fit for where your agency is right now.
Ask on a callFAQ
It's done-with-you. Our team builds your ads, funnels and sales process alongside you, you're never handed a login and a stack of videos and left to figure it out alone.
Start here
Stop dreaming, start building.
Book a free strategy call and tell us where your agency is today. A real person reviews it, and if the fit isn’t there, we’ll say so on the call. Turn your passion for travel into a thriving business.
Book a free strategy callFree · No pressure · A real human reads every one